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Brand Digital |
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Web Site Development Your Window to the World Web Sites are now the primary way prospective clients are introduced to your company. It’s critical that you web site convey the message, look and feel that will support your company and your brand. Web sites are now a ‘dime a dozen’. Every teenager with Front Page software can create one. However, a web site that properly represents your business requires professionals with experience, vision, creativity - and an understanding of your company’s overall objectives and brand – to create a world class site. One that will impress, energize, inspire and enthuse those who visit it. That will create the emotions and associations with your brand that lead to sales and growth. VMG has extensive expertise in every phase of creating a powerful tool to tell your company’s story… a web site that is superior in every way: - Design - Site Map and Overall Layout/Navigation - Look and Feel - Branding of the Site - Content / Copy - Images - Video Production Video Production Video On Demand… With a talented, experienced creative staff and state of the art pre / post production equipment, VMG delivers Hollywood quality video to bring campaigns to life. Today’s consumer has an ADD style attention span, and a good video if often the best way to grab attention and communicate a message “fast”. VMG provides: - Creative / Concept - Scripting / Storyboarding - Shooting the video - Editing and post production - Integration with web site, viral marketing, or other campaign elements Brochures Every Picture Tells a Story… A detailed brochure is your company’s chance to put on it’s best sales presentation 24/7. The right combination of graphics, imagery, and copy reinforces the message you want delivered. We provide: - Overall layout / look and feel - Copy - Images - Pre press - Printing - EMailable Versions Logo Development; Corporate Identification; Brand Style Sheets Dress For Success… A significant part of the branding process, corporate identification allows your customers to instantly identify your company and its message. We create: - Corporate Colors - Look and Feel - Logo Development - Stationary, Business Cards, Folders / Jackets - Specifications for brand usage (Style Sheets) Copywriting Shhhhh... Come A Little Closer… Everything you want to communicate to your clients can and is conveyed to them in ‘the copy.’ A clear, concise, well phrased story (about you and your product and service) is the right place to start – to start a conversation between you and your customer. We will get the message across perfectly, every time. Magazine Publishing – On Line and Off Line Now Available at News Statnds Everywhere… A full color, vibrant, cutting edge magazine is the perfect way to show customers, prospects, personnel, shareholders…. all of the stakeholders in your business - that you are the clear market leader in your area / industry. We will produce, on your behalf, an exciting magazine that demonstrates your authority in the market and your company’s grasp of the relevant issues of the day. Our publishing services include: - Quarterly, Bi Monthly, Or Monthly - 60 to 80 Pages - Look and Feel - Layout/Graphical Elements - Editing - Images - Content Development
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Public Relations
Burning Up the Wires… If it’s news, let’s get it noticed. We can get the word out through a variety of formats… newspapers, radio, blogs, talk shows, podcasts, magazines, various on line news sites…. VMG’s public relations services include everything necessary to create and implement a highly successful PR campaign. We can stage events, integrate the PR program with buzz marketing, and tie in other promotions. Advertising The Mad Men (and Women) of VMG… T V, Newspaper, Radio…. Or “Web 2.0” – Blogs, Social Networks, On Line Media… wherever people are gathering, if they’re you’re prospects, we can create a campaign to win their hearts and minds. We provide all of the key elements of a first class campaign: - Creative - Design - Layout - Copy - Images Web Strategy and Online Marketing: Everyone is ‘on line’ these days. 40% of ALL internet searches are triggered by people looking for additional information on products and services they’ve heard or read about. It’s imperative that your on line marketing strategy is up to date and effective. VMG has been on the cutting edge of what is now called “Web 2.0” years before it had a name. We can provide a comprehensive solution to your web strategy and on line marketing needs. This will include: - Appealing to your target audience - Capturing leads or increasing online sales - Increasing your conversion rate - SEO and online marketing strategies and implementation Direct Response Marketing Takin’ it to the Streets… For decades, targeted direct response campaigns have been a cornerstone of business growth strategies. With time proven techniques and up to the minute database technology, we can craft a direct response program that produces more customers and more profits. A top flight program can include: - Database construction and design - Targeted Mailings - Creating compelling sales letters & delivering them to the right prospects - Postcards, coupons, email campaigns Social Networks Make MySpace Your Space…. The hottest marketing product of the ‘milleniums’ – the Web 2.0 combination of creating a social network (sponsored and hosted by your company) and an on line magazine to tie in to it. This one – two punch is an extremely powerful way to move your company in to the all important Digital Branding category. We can help. Tools and resources we provide include: - Facilities Management - Partnerships / Business Development (with existing networks) - Creating Social Networks - Product Placement in On Line Media Buzz Marketing (Viral Marketing) Guess What I Heard Today? Creating ‘buzz’ about your product or service can be accomplished through today’s on line tools. Social networks create an opportunity to get your company’s products noticed, and to get people talking about them. Buzz can be created through ‘buzz agents’ as well… early adopters; people that are influential in their circles; and associates we have identified that want to hear more about new products and services (so they can tell others, who tell others, etc…) VMG can create and implement a buzz campaign that will create hype, interest, curiosity, and on line chatter necessary to get people talking about your product. - On Line Buzz Managment - Viral Marketing Campaigns - Events to Drive Traffic to Your Network |